We are just 25 days away from the biggest domestic league in the world of cricket to get underway. Yes, we are talking about the Indian Premier League which has been an amazingly successful venture till date with all the editions providing the fans with the highest level of entertainment.
This year a lot of new names have been added to the squads which promise a whole new look of the teams. The Indian Premier League kicks off with the high profile encounter between Mumbai Indians and Chennai Super Kings on April 7th.
On Monday the Indian Premier League launched the 2018 anthem for the league and it portrays the essence of the IPL. In the Indian Premier League, the best talents in the world compete against each other and that is exactly what was kept in mind while making the song. BCCI and Star India came together to make the song which has been named “Best vs Best”.
The anthem was released in five different languages – Hindi, Tamil, Bengali, Kannada and Telugu across all platforms. South African filmmaker Dan Mace, music director Raajeev V. Bhalla and vocalist Siddhart Basrur are the people who are to be thanked for this beautiful anthem of the latest edition of the league.
Sanjay Gupta, Managing Director, Star India quoted “The very essence of IPL is a thrilling, action-packed celebration of cricket where the best of talent take on each other in one of the most gruelling cricket tournaments in the world. It is a fantastic celebration of both the game and its millions of fans across the world”.
“The Best vs Best campaign endeavours to showcase the pinnacle of cricket that this tournament is associated with”.
BCCI CEO Rahul Johri on his part said “Given that we are now ready to embark on the next chapter for the Indian Premier League with the start of the 11th edition, the BCCI, in collaboration with Star India, has worked on co-creating a large multi-media campaign focussing on the ‘Best vs Best'”.
“We hope this campaign spurs the non-cricket viewing public to engage more deeply with the IPL 2018 like never before”.