Here’s some news, people: Johnnie Walker, the popular Scotch brand, has made a change to its almost 200-year-old history. Introducing a female version of its iconic logo, the brand showcases a striding man, calling it Jane Walker. Well, rumour has it, that this move is an attempt to draw more women to the Scotch and celebrate “progress in women’s rights”.
They tweeted the logo in order to announce the same:
Introducing Jane Walker, our new icon that celebrates progress in Women’s Rights. With every step, we all move forward. pic.twitter.com/1YP32odgJk
— Johnnie Walker (@JohnnieWalkerUS) February 26, 2018
“We really see Jane as the first female iteration of our striding-man icon,” she said. “We like to think of our striding man and our striding woman as really walking together going forward.”, she said.
However, Jane Walker will appear on 2,50,000 bottles in the US in March. For every bottle produced, Diageo, the company that makes Johnnie Walker, will specifically donate a dollar to organisations that promote women and emphasize on gender equality. We wonder how the new logo would have been received in India, though.