HomeFYIDo you know why movies like ‘Sooryavansham’ are aired repeatedly on TV? We have the answer

Do you know why movies like ‘Sooryavansham’ are aired repeatedly on TV? We have the answer

It has a very logical and strong reason.

Sooryavansham

We Indians are fond of watching movies be it in cinema halls or on television. We would never think twice before watching a particular movie again, be it a 100th time. However, there are some movies like ‘Sooryavansham’, ‘Tarzan: The Wonder Car’, Entertainment, ‘Jaani Dushman: Ek Anokhi Kahani’, and Karan Arjun which comes on TV every now and then.  Have you ever wondered why these movies are telecasted on television again and again? We will tell you why.

Let us take the example of ‘Sooryavansham’ which was aired in the year 1999 with Mr. Amitabh Bachchan as the lead. The movie is a remake of a Telegu movie ‘Suryavansam’ (1997). We are all aware that the movie is a firm favorite of popular entertainment channel Sony Max and there is no denying the fact.

This is because of the simple reason that it is able to connect well with a large audience, unlike the modern movies which have a good number of intimate scenes and are on modern topics which fail to cater 93% of the audience.

Sooryavansham
Sooryavansham

Neeraj Vyas, senior vice-president, and business head, Sony Max cluster, Sony Pictures Network, says,

“Television viewing essentially is community viewing. So in a small town like Kanpur or Allahabad, I could go to the theatre to watch (a new-age film like) Queen with my friends, appreciate it in the darkness and privacy of a cinema hall and come out saying I’ve seen something nice, but the same film doesn’t work on TV because I’m watching it with my immediate and extended family.”

The data collected by BARC (Broadcast Audience Research Council) shows that “Sooryavansham” appeared in the list of Top 5 movies when “Baahubali 2: The Conclusion” was premiered in October last year and also when “Golmaal Again” premiered this year in February.

Sooryavansham
Sooryavansham

“Sooryavansham” got 4.4 million BARC impressions in comparison to Baahubali’s 26 million on the same channel and 4.7 million in comparison to 16 million of “Golmaal Again” on Star Gold. By impressions, here we mean the number of persons in thousands who watched an event, averaged across minutes.

Moreover, we know that the movies these days are filmed according to multiplexes rather than single screens and this is the main reason why multiplexes have increased in number and single screens have reduced considerably.

Ruchir Tiwari, Business Head, Zee Hindi Movies Cluster, also gave her opinion that producers these days film movies to get more profits from theatres rather than small screens.

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