The whole world is donating to help Kerala recover from the disastrous effects of the floods and Apple did the same by donating a sum of 7 crores.
According to DNA, they added support banners to their homepage and also a donation button on the iTunes Store and App Store. This helped Apple and its users to donate a total sum of Rs 7 crore to the Mercy Corps.
The Cupertino based iPhone maker said in a statement:
“We’re heartbroken by the catastrophic flooding in Kerala. Apple is donating Rs 7 crore to support the life-saving work Mercy Corps India and the Chief Minister’s Distress Relief Fund are undertaking to support survivors, help those who have been displaced and rebuild homes and schools”
“We have also activated a donation button on iTunes and the App Store so customers who wish to donate to Mercy Corps’ efforts can do so easily”
The donation button lets Apple users donate different amounts of money. Customers are able to donate $5, $10, $25, $50, $100, or $200 to the Mercy Corps using credit and debit cards. Indian tech companies such as Zomato, Paytm and many others followed a similar method to enable people to help with the relief efforts.
However, this is not the first time Apple has donated towards the rescue efforts of a disaster. The floods in Kerala have taken 417 lives and left approximately 8.7 people homeless. We hope that with all our contributions, the southern state gets back to normal as soon as possible.