227 crore by selling Chai in America? Yes, this hippie woman made it possible
If you ask us to divide the world into two halves, we would see two kinds of people – one, people who love tea and two, people who don’t. It might sound absolutely ridiculous and funny; however, a nation which is often divided on the basis of their religious views and non-secular agendas can be pretty much united by a sheer cup of tea.
It has been centuries, India and the citizens of India have always taken pride in their tea and their magical recipe of how they make it. Every tiny corner in this country at least has one local ‘chai-wala’ vendor surrounded by the teeming population of the area, all the chai lovers.
However, there is one thing that has started to bother us now. A certain hippie named Brook Eddy flew to India in the year of 2002 after listening to an NPR story on Swadhyay.
“Swadhyay seemed like this really cool movement that 20 million people were practising but no one had heard of. At the time, I was asking myself questions like, how can we make our nonprofits stronger? Can we make businesses more like nonprofits?”
Brook travelled all across the country, especially the villages across Western India where she absolutely fell in love with the flavours and aromas of the ‘chai’ of this exuberant country. It was then, Eddie took the gigantic step of turning her liking into a venture.
Brook then went back to Boulder, Colorado and formed Bhakti Chai, an organization which recorded a revenue of $7 million in 2018.
She started by cooking her own jars of tea and sold them from the back of her. Her recipe became an instant hit in her region. Often than not, she came back home to $10 bills kept on her kitchen desk instead of the mason jars, from friends who took it.
“I realized the recipe I had crafted for myself, a fiery fresh ginger chai, could be produced for cafés and retailers to bring people not only ‘India in a cup,’ but build a mission-driven company on the tenants of bhakti.“
Ever since her launch, she has literally raised over $10 million from angel investors and private equity firms and I tell you, you will lose your mind when we tell you how much she’s really making from the ‘chai-tea’. She has also launched GITA – Give, Inspire, Take Action to help the homeless, needy and destitute in multiple ways. So far, the organization has donated $500,000
They have recorded a total revenue of $35 (roughly INR 2274125000) million since its inception. Also, just to rub it in, it is part of an industry valued at $3.7 trillion. Well now, if that isn’t incredible, I don’t know what is.