Bollywood is always brimming with talent – both old and new. There are extremely few movie stars as disciplined as Akshay Kumar. The actor is often referred to as the ‘Khiladi‘ of Bollywood who has been giving incessant hits since the last few years.
An actress turned writer, the gorgeous, Twinkle Khanna who is also Akshay Kumar’s wife, is all set with her production venture and the debut film is a biopic on an Indian man who had produced the first low-cost sanitary napkins in the country!
Arunachalam Muruganantham is a social entrepreneur, a resident of Coimbatore. He was the legendary man who produced the first low-cost sanitary pad producing machine and has also innovated glass-roots mechanisms for spreading awareness about traditional unhygienic practices around menstruation in the rural areas of our country.
He is the inventor of the mini-machines, which can manufacture sanitary pads for less than a third of the cost of commercial pads. These machines have been installed in 23 of the 29 states of India. He is also currently planning to expand the production of these amazing machines to 106 nations.
Deeply inspired from this, Twinkle Khanna wanted to cast Akshay Kumar for this biopic ”Padman‘. The director of the film is just as stupendous as the Producer – R Balki, who has made beautiful films such as Paa and English Vinglish.
For what it’s worth, the makers of Padman have managed to turn the #PadmanChallenge into a successful, social media campaign. A lot of celebrities like Ranveer Singh, Radhika Apte, Katrina Kaif, Aamir Khan, Varun Dhawan, Tiger Shroff, Parineeti Chopra, Shraddha Kapoor and Jackie Shroff, actively participated in this, posing with sanitary napkins in their hand.
There’s no denying that this is possibly the first time in India, that a ‘challenge’ has turned into such a widely participated campaign. The Padman Challenge is not the first campaign dedicated to erase the stigma around menstruation, but it’s definitely the biggest and most visible. There were a lot more celebrities who actively participated in the #PadManChallenge as well – Esha Gupta, Reitesh Deshmukh, Salina Nehwal, Ravi Shastri, Babita Phogat, Manish Malhotra, Vaani Kapoor, Karan Johar, Karishma Kapoor, Madhuri Dixit, Ayushmann Khuranna, Deepika Padukone, Dia Mirza and of course, Arjun Kapoor!
According to a research , only 12 % of menstruating women in India use sanitary napkins. Some of them cannot afford them, while others are not even aware of it . They use alternatives such as unsanitized cloth, ashes and husk sand. This leads to several reproductive issues in women, which half of them are not even aware.
Twinkle Khanna, in a recent interview has said that convincing Muruganantham wasn’t easy at all. But for what it’s worth, PadMan starring Akshay Kumar and Sonam Kapoor, directed by R Balki and produced by Mrs. Funny Bones, Twinkle Khanna, is a must watch for everyone out there! The world will know about the struggle to success of India’s very own, Pad Man.
Here are all the bollywood celebrities posing with pads, for a change and for good:
#Repost @nehwalsaina ・・・ Thank u @egupta for tagging me .Yes that’s a pad in my hand n there’s is nothing to b ashamed about…its natural ,Period .Best of luck to @akshaykumar @sonamkapoor @radhikaofficial @twinklerkhanna for the film …#padman 👍👍..I m tagging @taapsee @itsmelavanya @rakulpreet @parupallikashyap @gurusaidutt @shravyavarma
#Repost @egupta ・・・ Thank you @nikhilthampi for tagging me. Yes, that’s a pad in my hand n there’s nothing to be ashamed about..its natural, Period. Best of luck to @akshaykumar @sonamkapoor @radhikaofficial @twinklerkhanna @iprernaarora @kriarj for the film.. #padman 👍🏽🌟 I am tagging @sushmitasen47 @priyankachopra @nehwalsaina
#Repost @jacquelinef143 ・・・ 10% of girls in India think menstruation is a disease.. 14% suffer from menstrual infections… all the best team #padman @akshaykumar @sonamkapoor R Balki this is an amazing initiative!! I nominate all those girls who want to make a difference in this world!! Promote the pad!!!
#Repost @tigerjackieshroff ・・・ Challenge accepted @varundvn @anushkasharma 😊 YES, that’s a Pad in my hand and there's nothing to be ashamed about. It's natural! #Period. P.S congratulations @akshaykumar sir @sonamkapoor @radhikaofficial, looking forward seeing your superheroic performance this friday! I further nominate @shraddhakapoor @khan_ahmedasas @remodsouza @sabbir24x7 and everyone out there seeing this post to take up the #PadManChallenge. Copy, Paste this and Challenge your friends to take a photo with a Pad!
#Repost @katrinakaif ・・・ Thank u for tagging me @varundvn @anushkasharma . Yes, that's a pad in my hand & there’s nothing to be ashamed about … it’s natural! Period . Best of luck to @akshaykumar @sonamkapoor @radhikaofficial for the film #padman 🌟✨👍 here I am tagging @aliabbaszafar @anaitashroffadajania @s1dofficial 🌞
#Repost @geetaphogat ・・・ thank you so much for tagging me 😊 @iamsoundaryasharma and yes it’s pad in my hand! Not a big thing… it’s natural! Period #padman @akshaykumar @twinklerkhanna @sonamkapoor and now i Challenge to my husband @pawankumar_saroha86 to complete the challenge #itsnatural #period #padmanchallenge
#Repost @therichachadha ・・・ #PadmanChallenge accepted. ❤️🤗🙌🏽While we’re at it, can we discuss the removal of luxury tax from sanitary napkins? With GST, pads become 1/3rd more expensive. 88% of females have no access to sanitary pads in India… I nominate my Fukra boys @pulkitsamrat @fukravarun @oyemanjot and director @mriglamba “मासिक धर्म” पर 15% luxury tax नहीं लगना चाहिए बल्कि ये शत प्रतिशत महिलाओं के लिए उपलब्ध होनें चाहिए। periods के साथ जोड़े अंधविश्वासों को ख़त्म करना चाहिए। औरतें मंदिर में जाएं और रसोई में भी …और ज़रूरत पड़े तो आराम करें। चिल। @akshaykumar @radhikaofficial @sonamkapoor @reallyswara
#Repost @fatimasanashaikh ・・・ Thank you @sanyamalhotra_ for tagging me! Yes, that’s a pad in my hand & there’s nothing to be ashamed about. It’s natural! Period. #PadmanChallange copy paste this & challenge your friends to take a photo with a pad!Here im challenging @vickykaushal09 @nishkalulla @ritviksahore
#Repost @therealkarismakapoor ・・・ Hey @madhuridixitnene accepting ur challenge ! @sonamkapoor this is for you 😁👍🏻 Yes , that’s a pad in my hand and there’s nothing to be ashamed about.. it’s natural! Period. #padmanchallange Copy, paste this and challenge your friends to take a photo with a pad ! I’m challenging @ranveersingh @nasrindsouza @poonamdamania @ishita1987
#Repost @elliavrram ・・・ Thank you for the challenge @themustafab Yes, that’s a Pad in my hand & there's nothing to be ashamed about. It's natural! Period❤️👧🏻. . . #PadManChallenge Copy, Paste this & Challenge your friends to take a photo with a Pad! Here I’m challenging @shwetarohira @shreyastalpade27 @kajalaggarwalofficial
#Repost @deepikapadukone ・・・ Thank you for tagging me @akshaykumar ! Yes, that’s a Pad in my hand & there's nothing to be ashamed about…It's natural! Period. #PadManChallenge Copy, Paste this & Challenge your friends to take a photo with a Pad! Here I am challenging Badminton Champion & Olympic Medal Winner @pvsindhu1 👊🏽
#Repost @diamirzaofficial ・・・ Thank you @pragyavats for the #PadmanChallenge! “Yes that’s a Pad in my hand & I don’t feel weird. It's natural, Period!” Copy paste and Challenge your friends to take a photo with a Pad. Here I am Challenging @sahil_sangha @riteishd @alifazal9 #BooToTaboo #HeForShe #BiodegradableNapkin